The Master Presenter at work

This post is also available in: Español
Steve-Jobs-WWDC-2010-keynote-One-more-thing-moment-

Don Melton about watching Steve Jobs rehearse before the launch of Safari:

Most of the time during those rehearsals, Ken and I had nothing to do except sit in the then empty audience and watch The Master Presenter at work — crafting his keynote. What a privilege to be a spectator during that process. At Apple, we were actually all students, not just spectators. When I see other companies clumsily announce products these days, I realize again how much the rest of the world lost now that Steve is gone.

And here’s that keynote. 10 years already. Wow.


I'm a software architect and I help people solve their problems with technology. In this site, I write about how to seize the opportunities that a hyperconnected world offers us. How to live simpler and more productive lives. I invite you to check the "Best of" section. If you want to contact me, or work with me, you can use the social links below.