{"id":1944,"date":"2013-04-09T10:18:10","date_gmt":"2013-04-09T14:48:10","guid":{"rendered":"http:\/\/www.danielpradilla.info\/blog\/?p=1944"},"modified":"2013-03-02T09:21:54","modified_gmt":"2013-03-02T13:51:54","slug":"how-to-improve-your-online-presence","status":"publish","type":"post","link":"https:\/\/www.danielpradilla.info\/blog\/how-to-improve-your-online-presence\/","title":{"rendered":"How to improve your online presence"},"content":{"rendered":"

\"\"<\/p>\n

Recently, my cousin<\/a>\u00a0asked me a few questions regarding his online presence. He’s aware that nowadays having and keeping a resume is a thing of the past<\/a> and what’s crucial now is to improve your online presence. My answer to him was two-fold; the first part regarding LinkedIn and the second, his personal blog.<\/p>\n

5 ideas to improve your LinkedIn profile<\/h2>\n

My cousin followed some tips from my LinkedIn for professionals post<\/a>\u00a0and took some notes from this other one<\/a>. However there were some ideas left out from those posts:<\/p>\n

    \n
  1. Put your contact number<\/b> in your profile.<\/li>\n
  2. Write what you did in your last job<\/b>. Be brief but specific. Don’t describe everything. Just put what you think was more valuable for the company.<\/li>\n
  3. If you’re bilingual, create a profile in several languages<\/b>\u00a0in order to increase your chances.<\/li>\n
  4. Polish your introduction<\/b> so it says where you’re coming from, where you’re going in life and why should someone hire you. Don’t be afraid to propose your personal aspirations. Some of the best companies look for creative people with their own interests.<\/li>\n
  5. LinkedIn has a \u00e2\u20ac\u0153skills and expertise<\/b>\u00e2\u20ac\u009d section where you place keywords on the things you know how to do. Then, your contacts can validate that skill without having to write a long recommendation. Place a list of words there and then tell your friends which ones they should like \ud83d\ude09<\/li>\n<\/ol>\n

     <\/p>\n

    5 ideas + 1 for your personal blog<\/b><\/h2>\n
      \n
    1. Find a cheap hosting provider and use wordpress<\/b>. The installation is very easy. If you refuse to learn how to install a blog, you can buy a domain and point it to a free wordpress.com blog<\/a>. I recommend wordpress because it requires less work and the templates are overall quite professional.<\/li>\n
    2. Choose a minimalist theme<\/b>. Search Free WordPress minimalist theme<\/i> on google. Here are a few<\/a>. The theme I use is this one<\/a> and here’s another variant<\/a>.\u00a0Also, wordpress default theme is pretty good and I’d recommend you start with that one if you don’t want to go in too deep.<\/li>\n
    3. The most important thing is that at first sight people know what it is you do<\/b>. Place the same introduction you used on LinkedIn right below the headline. Mine is \u00e2\u20ac\u0153Machines should work for you and not the other way around. So ever since I was a kid, I teach people how to improve their lives with technology.\u00e2\u20ac\u009d \u00e2\u20ac\u201cIt can be improved, but I’m happy with it. Shorten that intro as much as you can, but don’t dismiss what you delete. We’ll be using that later.<\/li>\n
    4. The purpose of a blog is to create authority out of nothing \ud83d\ude09 and for this, you need to project who you are: the guy who knows<\/em>. Take what you deleted from the introduction and write a post<\/b>.\n

      My cousin works in technical support, so I suggested him to write a series of posts regarding the winning aspects of a tech support department. I bet you have two or three posts in you about how to improve your workplace. Write them down! Those will be your first posts.<\/p>\n

      The idea is that when people google something like \u00e2\u20ac\u0153how to manage a tech support department\u00e2\u20ac\u009d, your post will appear. When writing, think keywords; think on an article that anyone would look for. It’s very simple to structure that post: you write a two-line intro and make a list<\/b>, just as I’m doing in this post.<\/p>\n

      At the end of 2010 I spent a couple of hours every day for almost a month and the result is what’s on the blog right now. Beginnings are always difficult because you’re rusty. But afterwards, you end up pulling out posts like churros.<\/p>\n

      Also, when starting you’ll feel cheap, as in \u00e2\u20ac\u0153damn! what I’m saying sounds so obvious and it makes me seem like a used-car salesman\u00e2\u20ac\u009d, but many times you’ll be helping people, or writing things that are interesting to others. Every time I do a post about “tools to organize your life<\/a>”\u00a0I feel like I’m not saying anything new, but it seems people do read them and surely no one notices how uncomfortable I felt when writing them.<\/li>\n

    5. At the end of each post, write a short description of who you are. This is why there’s a wordpress plugin called: About author<\/a> (there are dozens!). In this description (very short) you should write at the end “If you’d like to work me with me, you may contact me at:” and you can add your LinkedIn links or an email address. Don’t let them get away!<\/li>\n
    6. WordPress allows you to schedule posts to publish them in the future. If for some reason you write two or three, don’t publish them in a row, space them out in time so it seems you write one per week.<\/b><\/li>\n<\/ol>\n

      This whole having a blog thing is crucial. Imagine if you’re looking for a job and the recruiter winds up with two candidates, one who knows her stuff and another who knows and has a blog about it<\/b>. Which one do you think the recruiter will pick?<\/p>\n

       <\/p>\n","protected":false},"excerpt":{"rendered":"

      Recently, my cousin\u00a0asked me a few questions regarding his online presence. He’s aware that nowadays having and keeping a resume is a thing of the past and what’s crucial now is to improve your online presence. My answer to him was two-fold; the first part regarding LinkedIn and the second, his personal blog. 5 ideas… Continue reading How to improve your online presence<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[170],"tags":[216,176],"class_list":["post-1944","post","type-post","status-publish","format-standard","hentry","category-socialmedia","tag-how-to-use-linkedin","tag-linkedin-en","entry"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1tlzy-vm","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1831,"url":"https:\/\/www.danielpradilla.info\/blog\/linkedin-for-professionals\/","url_meta":{"origin":1944,"position":0},"title":"Linkedin for professionals","author":"Daniel Pradilla","date":"11\/12\/2012","format":false,"excerpt":"Just as Facebook has become our default social lubricant, LinkedIn is the global standard to connect with other professionals. Almost all of my friends who have changed jobs in the past year, have been hired for their current job via LinkedIn. Nevertheless, they all have an embarrassing LinkedIn profile. Yes,\u2026","rel":"","context":"In "Best of"","block_context":{"text":"Best of","link":"https:\/\/www.danielpradilla.info\/blog\/category\/bestof\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.danielpradilla.info\/blog\/wp-content\/uploads\/2010\/10\/linkedin-logo1.jpeg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1827,"url":"https:\/\/www.danielpradilla.info\/blog\/presencia-online\/","url_meta":{"origin":1944,"position":1},"title":"Como mejorar tu presencia en l\u00c3\u00adnea","author":"Daniel Pradilla","date":"14\/01\/2013","format":false,"excerpt":"En estos d\u00c3\u00adas, mi primo me escribi\u00c3\u00b3 con algunas preguntas sobre su presencia en l\u00c3\u00adnea. \u00c3\u2030l est\u00c3\u00a1 claro que tener y actualizar un curr\u00c3\u00adculum es cosa del pasado\u00a0y lo crucial es mejorar tu presencia web. 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Casi todos mis amigos que han cambiado de trabajo en el \u00c3\u00baltimo a\u00c3\u00b1o, han sido contactados para su puesto actual v\u00c3\u00ada LinkedIn. Sin embargo, todos tienen un perfil vergonzoso en\u2026","rel":"","context":"In "Destacados"","block_context":{"text":"Destacados","link":"https:\/\/www.danielpradilla.info\/blog\/category\/destacados\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.danielpradilla.info\/blog\/wp-content\/uploads\/2010\/10\/linkedin-logo1.jpeg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1597,"url":"https:\/\/www.danielpradilla.info\/blog\/quema-tu-curriculum\/","url_meta":{"origin":1944,"position":3},"title":"Quema tu curriculum","author":"Daniel Pradilla","date":"01\/02\/2011","format":false,"excerpt":"Colin Wright argumenta que las recomendaciones son m\u00c3\u00a1s poderosas que tus credenciales formales y propone radicalmente que quemes tu curriculum: A connection from a friend of a friend is a lot more personal than an interview with a r\u00c3\u00a9sum\u00c3\u00a9 as the centerpiece. 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