{"id":1857,"date":"2013-01-03T19:11:26","date_gmt":"2013-01-03T23:41:26","guid":{"rendered":"http:\/\/www.danielpradilla.info\/blog\/?p=1857"},"modified":"2013-01-03T19:17:11","modified_gmt":"2013-01-03T23:47:11","slug":"how-to-create-effective-presentations-ii","status":"publish","type":"post","link":"https:\/\/www.danielpradilla.info\/blog\/how-to-create-effective-presentations-ii\/","title":{"rendered":"How to create effective presentations, II"},"content":{"rendered":"

\"\"<\/a>Read the first part of this article here<\/a><\/p>\n

For thousands of years, humanity has used oral narrative as the main means to spread knowledge. Almost all of us intuitively understand the importance of telling a story<\/b>. It’s something we carry in our DNA.<\/p>\n

And if so, why most of our business presentations are so boring?<\/b><\/p>\n

The scenario is this: we need to sell an idea, convince the audience in less than thirty minutes. Our food security depends on it. It’s a defining moment, and yet, we do it in the most torturous and overbearing way possible.<\/p>\n

We can say that it’s because of our insecurities: fear of public-speaking, doubts over the idea or product we’re about to sell. But I propose that what really goes on here is that we don’t know that\u00a0the best way to convey a message is through a story.<\/b><\/p>\n

Corporate narrative<\/h2>\n

If there was someone that knew how to make a presentation was Steve Jobs. Each one of his interventions in the recurring releases of Apple products, are memorable. Not only does he provide information, but he also proposes a scenario<\/b>, shares a vision, inspires his audience<\/b> and takes them by the hand through a transformation process that leads to an obvious conclusion. In other words, he tells a story.<\/p>\n

But we can’t all be Steve Jobs. So, in this situation, author and corporate communications expert, Carmine Gallo suggests that:<\/p>\n

As long as you have a product, service, a company or a cause that improves someone’s life, you have a story to tell. However, you can make that story either really boring or really interesting. But I often think that there is a story. You just have to extract it.<\/p><\/blockquote>\n