{"id":1831,"date":"2012-12-11T15:34:39","date_gmt":"2012-12-11T20:04:39","guid":{"rendered":"http:\/\/www.danielpradilla.info\/blog\/?p=1831"},"modified":"2013-10-17T14:47:56","modified_gmt":"2013-10-17T19:17:56","slug":"linkedin-for-professionals","status":"publish","type":"post","link":"https:\/\/www.danielpradilla.info\/blog\/linkedin-for-professionals\/","title":{"rendered":"Linkedin for professionals"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Just as Facebook has become our default social lubricant, LinkedIn is the global standard to connect with other professionals<\/strong>. Almost all of my friends who have changed jobs in the past year, have been hired for their current job via LinkedIn.<\/p>\n

Nevertheless, they all have an embarrassing LinkedIn profile. Yes, these very same persons who know how to use computers, who have invested hundreds of hours on Facebook, who have summarized everything they are within the 160 characters that the Twitter profile allows, who have understood the social network dynamics, are advertising themselves to the workplace with a vague attempt of transcribing their r\u00c3\u00a9sum\u00c3\u00a9<\/strong>.<\/p>\n

It’s only natural. LinkedIn is a social network for work contacts.\u00a0 So logically, the LinkedIn profiles have the structure and appearance of a r\u00c3\u00a9sum\u00c3\u00a9 sheet. And thus, the first temptation is to empty out our r\u00c3\u00a9sum\u00c3\u00a9 in LinkedIn.<\/p>\n

But the reality is that your LinkedIn profile is your best chance to advertise yourself for free<\/strong>. It’s a banner that you can strategically place where all the headhunters pass by. Or as I prefer to look at it: a low-maintenance cage trap<\/strong>.<\/p>\n

Over three years ago, Guy Kawasaki reviewed this issue<\/a>. Kay Luo, Director of Corporate Communications at LinkedIn, helped him to restyle his profile.<\/p>\n

The most important lesson that we can extract from restyling Guy’s profile, is how he restructured his summary:<\/strong><\/p>\n

Before:<\/strong><\/p>\n

<\/strong>Evangelism at Apple, new product development and introduction. Love ice hockey<\/p>\n

After:<\/strong><\/p>\n

My personal mantra is “empower entrepreneurs.” When all is said and done, I’m a marketing guy. I established my professional reputation as a software evangelist at Apple back in the 80s. Now I lead a peripatetic (peripathetic?) existence: blogger…<\/p>\n

This summary:<\/strong><\/p>\n

    \n
  1. Doesn’t mention college degrees.<\/li>\n
  2. Is written in the first person.<\/li>\n
  3. Can be read and said in less than a minute.<\/li>\n<\/ol>\n

    These three elements create a winning profile<\/strong>. Imagine we’ve just met, I have a problem and you think you have the<\/em> solution. I ask you what you do and you suddenly change to the third person and throw in my face your college background. I couldn’t care less about your college background. The question is what you do<\/em><\/strong>, not the hoops you had to go through to get there. The answer to that question is the summary<\/strong>. If I want to read more about you, I will read the rest of your r\u00c3\u00a9sum\u00c3\u00a9. But if you present your degrees first-hand, I will probably conclude that you are a degree collector, and I will keep looking for someone who actually wants to work.<\/p>\n

     <\/p>\n

    R\u00c3\u00a9sum\u00c3\u00a9 2.0<\/h3>\n

    Writing a r\u00c3\u00a9sum\u00c3\u00a9 is an essential skill that every professional should have. But the world has changed since the last time the \u00e2\u20ac\u0153rules\u00e2\u20ac\u009d to write a r\u00c3\u00a9sum\u00c3\u00a9 were established. Your LinkedIn profile needs to start with a sales phrase. A headline. The 15-second pitch that I mention here<\/a>.<\/p>\n

    This summary needs to be written so that it can be read by a human being, like a story<\/strong>, if possible. Think of the militant informality of your Facebook profile, combine it with the seriousness level that you are comfortable with at your ideal job, and you will have an idea of how your LinkedIn profile should be.<\/p>\n

    After the summary, you go can to the facts, talk about your experience and education. And don’t forget the photo.<\/p>\n

    It doesn’t matter if it sounds ridiculous the first time, you can go on adjusting it little by little. I guarantee that at the end you will have a r\u00c3\u00a9sum\u00c3\u00a9\u00a0worth reading<\/strong> and without a doubt, one that stands out from the bunch.<\/p>\n

    How’s your LinkedIn profile? What are you waiting for? Come on! Stop wasting time on Facebook and do something for your future. It’ll only take 30 minutes of your life!<\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Just as Facebook has become our default social lubricant, LinkedIn is the global standard to connect with other professionals. Almost all of my friends who have changed jobs in the past year, have been hired for their current job via LinkedIn. Nevertheless, they all have an embarrassing LinkedIn profile. Yes, these very same persons who… Continue reading Linkedin for professionals<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[174,173,171,170],"tags":[216,176],"class_list":["post-1831","post","type-post","status-publish","format-standard","hentry","category-bestof","category-lifestyle","category-sales","category-socialmedia","tag-how-to-use-linkedin","tag-linkedin-en","entry"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1tlzy-tx","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1830,"url":"https:\/\/www.danielpradilla.info\/blog\/3-linkedin-profiles-that-work\/","url_meta":{"origin":1831,"position":0},"title":"3 LinkedIn profiles that work while you sleep","author":"Daniel Pradilla","date":"11\/12\/2012","format":false,"excerpt":"A few weeks ago I wrote about the importance of having a good LinkedIn profile and how you could revamp yours. Days later, I searched among my friends and found three profiles that stand out above the average. So much so, that they motivated me to write a follow-up article\u2026","rel":"","context":"In "Social Media"","block_context":{"text":"Social Media","link":"https:\/\/www.danielpradilla.info\/blog\/category\/socialmedia\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.danielpradilla.info\/blog\/wp-content\/uploads\/2010\/10\/linkedin-logo-300x199.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1555,"url":"https:\/\/www.danielpradilla.info\/blog\/linkedin-para-profesionales\/","url_meta":{"origin":1831,"position":1},"title":"LinkedIn para profesionales","author":"Daniel Pradilla","date":"23\/11\/2010","format":false,"excerpt":"As\u00c3\u00ad como Facebook se ha vuelto nuestro lubricante social por defecto, LinkedIn es el est\u00c3\u00a1ndar mundial para hacer contactos profesionales. Casi todos mis amigos que han cambiado de trabajo en el \u00c3\u00baltimo a\u00c3\u00b1o, han sido contactados para su puesto actual v\u00c3\u00ada LinkedIn. Sin embargo, todos tienen un perfil vergonzoso en\u2026","rel":"","context":"In "Destacados"","block_context":{"text":"Destacados","link":"https:\/\/www.danielpradilla.info\/blog\/category\/destacados\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.danielpradilla.info\/blog\/wp-content\/uploads\/2010\/10\/linkedin-logo1.jpeg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1937,"url":"https:\/\/www.danielpradilla.info\/blog\/5-essential-steps-for-promoting-your-business-in-social-networks\/","url_meta":{"origin":1831,"position":2},"title":"5 essential steps for promoting your business in social networks","author":"Daniel Pradilla","date":"02\/03\/2013","format":false,"excerpt":"Social networks have forever changed the way we market ourselves and make money. When 100% of your leads have accounts in more than one social network, you stop wondering if your company should use social networks and start thinking how to profit from using them. So, whether you think that\u2026","rel":"","context":"In "Social Media"","block_context":{"text":"Social Media","link":"https:\/\/www.danielpradilla.info\/blog\/category\/socialmedia\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.danielpradilla.info\/blog\/wp-content\/uploads\/2011\/05\/the-social-network.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1944,"url":"https:\/\/www.danielpradilla.info\/blog\/how-to-improve-your-online-presence\/","url_meta":{"origin":1831,"position":3},"title":"How to improve your online presence","author":"Daniel Pradilla","date":"09\/04\/2013","format":false,"excerpt":"Recently, my cousin\u00a0asked me a few questions regarding his online presence. He's aware that nowadays having and keeping a resume is a thing of the past and what's crucial now is to improve your online presence. My answer to him was two-fold; the first part regarding LinkedIn and the second,\u2026","rel":"","context":"In "Social Media"","block_context":{"text":"Social Media","link":"https:\/\/www.danielpradilla.info\/blog\/category\/socialmedia\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.danielpradilla.info\/blog\/wp-content\/uploads\/2012\/12\/NA009016.jpeg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.danielpradilla.info\/blog\/wp-content\/uploads\/2012\/12\/NA009016.jpeg?resize=350%2C200 1x, https:\/\/i0.wp.com\/www.danielpradilla.info\/blog\/wp-content\/uploads\/2012\/12\/NA009016.jpeg?resize=525%2C300 1.5x"},"classes":[]},{"id":1558,"url":"https:\/\/www.danielpradilla.info\/blog\/3-perfiles-de-linkedin-que-trabajan-mientras-los-demas-duermen\/","url_meta":{"origin":1831,"position":4},"title":"3 perfiles de LinkedIn que trabajan mientras los dem\u00c3\u00a1s duermen","author":"Daniel Pradilla","date":"30\/11\/2010","format":false,"excerpt":"Hace unas semanas escrib\u00c3\u00ad sobre la importancia de tener un buen perfil de LinkedIn y c\u00c3\u00b3mo pod\u00c3\u00adas remozar el tuyo. D\u00c3\u00adas m\u00c3\u00a1s tarde, busqu\u00c3\u00a9 entre mis amistades y encontr\u00c3\u00a9 tres perfiles que destacan por encima del promedio. 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In fact, I would hazard to say that\u2026","rel":"","context":"In "Redes Sociales"","block_context":{"text":"Redes Sociales","link":"https:\/\/www.danielpradilla.info\/blog\/category\/redessociales\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.afinidades.org\/wp-content\/uploads\/2010\/10\/quema-tu-curriculum.jpeg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.danielpradilla.info\/blog\/wp-json\/wp\/v2\/posts\/1831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.danielpradilla.info\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.danielpradilla.info\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.danielpradilla.info\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.danielpradilla.info\/blog\/wp-json\/wp\/v2\/comments?post=1831"}],"version-history":[{"count":0,"href":"https:\/\/www.danielpradilla.info\/blog\/wp-json\/wp\/v2\/posts\/1831\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.danielpradilla.info\/blog\/wp-json\/wp\/v2\/media?parent=1831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.danielpradilla.info\/blog\/wp-json\/wp\/v2\/categories?post=1831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.danielpradilla.info\/blog\/wp-json\/wp\/v2\/tags?post=1831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}