{"id":1557,"date":"2011-01-04T11:39:56","date_gmt":"2011-01-04T16:09:56","guid":{"rendered":"http:\/\/www.danielpradilla.info\/blog\/?p=1557"},"modified":"2011-03-23T18:26:09","modified_gmt":"2011-03-23T22:56:09","slug":"como-steve-jobs-transforma-clientes-en-fanaticos","status":"publish","type":"post","link":"https:\/\/www.danielpradilla.info\/blog\/como-steve-jobs-transforma-clientes-en-fanaticos\/","title":{"rendered":"C\u00c3\u00b3mo Steve Jobs transforma clientes en fan\u00c3\u00a1ticos"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"http:\/\/www.danielpradilla.info\/blog\/wp-content\/uploads\/2010\/10\/apple-us-vs-them.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1585\" data-permalink=\"https:\/\/www.danielpradilla.info\/blog\/como-steve-jobs-transforma-clientes-en-fanaticos\/apple-us-vs-them\/\" data-orig-file=\"https:\/\/www.danielpradilla.info\/blog\/wp-content\/uploads\/2010\/10\/apple-us-vs-them.jpg\" data-orig-size=\"540,250\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"apple-us-vs-them\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.danielpradilla.info\/blog\/wp-content\/uploads\/2010\/10\/apple-us-vs-them-300x138.jpg\" data-large-file=\"https:\/\/www.danielpradilla.info\/blog\/wp-content\/uploads\/2010\/10\/apple-us-vs-them.jpg\" class=\"aligncenter size-full wp-image-1585\" title=\"apple-us-vs-them\" src=\"http:\/\/www.danielpradilla.info\/blog\/wp-content\/uploads\/2010\/10\/apple-us-vs-them.jpg\" alt=\"\" width=\"432\" height=\"200\" srcset=\"https:\/\/www.danielpradilla.info\/blog\/wp-content\/uploads\/2010\/10\/apple-us-vs-them.jpg 540w, https:\/\/www.danielpradilla.info\/blog\/wp-content\/uploads\/2010\/10\/apple-us-vs-them-300x138.jpg 300w\" sizes=\"auto, (max-width: 432px) 100vw, 432px\" \/><\/a><\/p>\n<p>Roger Dooley, en Neuromarketing, <a href=\"http:\/\/www.neurosciencemarketing.com\/blog\/articles\/us-vs-them.htm?\" target=\"_blank\">hace un recuento<\/a> del experimento de identidad social del psic\u00c3\u00b3logo Henri Tajfel (<a href=\"http:\/\/sozpsy.sowi.uni-mannheim.de\/intranet\/php\/lecture\/files\/Tajfel_Billig_Bundy_Flament_1971_EJSP.pdf\" target=\"_blank\">Social categorization and intergroup behaviour<\/a>), sobre c\u00c3\u00b3mo la gente puede desarrollar lealtades basadas en las diferencias m\u00c3\u00a1s triviales.<\/p>\n<p>Dooley se apoya en la narrativa de Steve Jobs y de los comerciales de Apple para destacar c\u00c3\u00b3mo la compa\u00c3\u00b1\u00c3\u00ada se ha apalancado siempre en la teor\u00c3\u00ada de &#8220;<strong>Nosotros vs. Ellos<\/strong>&#8221; para vender sus productos.<\/p>\n<p><strong>Comparar a la gente y no a los productos<\/strong>, parece ser la clave en la lealtad hacia una marca.<\/p>\n<p><a href=\"http:\/\/www.neurosciencemarketing.com\/blog\/articles\/us-vs-them.htm?\">Revealed: How Steve Jobs Turns Customers into Fanatics\u00a0|\u00a0Neuromarketing<\/a>.<\/p>\n<p><strong>Links relacionados:<\/strong><\/p>\n<p><a href=\"\/blog\/?p=1552\" target=\"_blank\">Los secretos de presentaci\u00c3\u00b3n de Steve Jobs<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Roger Dooley, en Neuromarketing, hace un recuento del experimento de identidad social del psic\u00c3\u00b3logo Henri Tajfel (Social categorization and intergroup behaviour), sobre c\u00c3\u00b3mo la gente puede desarrollar lealtades basadas en las diferencias m\u00c3\u00a1s triviales. Dooley se apoya en la narrativa de Steve Jobs y de los comerciales de Apple para destacar c\u00c3\u00b3mo la compa\u00c3\u00b1\u00c3\u00ada se&hellip; <a class=\"more-link\" href=\"https:\/\/www.danielpradilla.info\/blog\/como-steve-jobs-transforma-clientes-en-fanaticos\/\">Continue reading <span class=\"screen-reader-text\">C\u00c3\u00b3mo Steve Jobs transforma clientes en fan\u00c3\u00a1ticos<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[152],"tags":[],"class_list":["post-1557","post","type-post","status-publish","format-standard","hentry","category-ventas","entry"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1tlzy-p7","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1564,"url":"https:\/\/www.danielpradilla.info\/blog\/mas-alla-del-blogueo-beyond-blogging-2\/","url_meta":{"origin":1557,"position":0},"title":"M\u00c3\u00a1s all\u00c3\u00a1 del blogueo | Beyond Blogging","author":"Daniel Pradilla","date":"14\/12\/2010","format":false,"excerpt":"Nathan Hangan y Mike Cliffe Jones recopilaron perfiles y t\u00c3\u00a9cnicas de m\u00c3\u00a1s de 15 blogueros profesionales \u00e2\u20ac\u201cgente que vive \u00c3\u00banica y exclusivamente de sus blogs\u00e2\u20ac\u201c y las publicaron en un tomo de m\u00c3\u00a1s de 200 p\u00c3\u00a1ginas llamado Beyond Blogging. Beyond Blogging parte de una premisa que no resulta tan evidente:\u2026","rel":"","context":"In &quot;Destacados&quot;","block_context":{"text":"Destacados","link":"https:\/\/www.danielpradilla.info\/blog\/category\/destacados\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.danielpradilla.info\/blog\/wp-content\/uploads\/2010\/10\/ecovers_all_mini1.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1552,"url":"https:\/\/www.danielpradilla.info\/blog\/como-hacer-una-presentacion-efectiva-ii\/","url_meta":{"origin":1557,"position":1},"title":"C\u00c3\u00b3mo hacer una presentaci\u00c3\u00b3n efectiva, II","author":"Daniel Pradilla","date":"07\/12\/2010","format":false,"excerpt":"Lee la primera parte de este art\u00c3\u00adculo aqu\u00c3\u00ad Durante miles de a\u00c3\u00b1os la humanidad utiliz\u00c3\u00b3 la narrativa oral como principal medio para la divulgaci\u00c3\u00b3n de conocimiento. 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La idea de representar los datos gr\u00c3\u00a1ficamente es ayudar a otra persona a entender qu\u00c3\u00a9 es lo que quieres decir. \u00bfCrees que\u2026","rel":"","context":"In &quot;Control de Proyectos&quot;","block_context":{"text":"Control de Proyectos","link":"https:\/\/www.danielpradilla.info\/blog\/category\/controldeproyectos\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.danielpradilla.info\/blog\/wp-content\/uploads\/2012\/11\/d3charts.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.danielpradilla.info\/blog\/wp-content\/uploads\/2012\/11\/d3charts.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/www.danielpradilla.info\/blog\/wp-content\/uploads\/2012\/11\/d3charts.jpg?resize=525%2C300 1.5x"},"classes":[]},{"id":1621,"url":"https:\/\/www.danielpradilla.info\/blog\/como-hacer-una-factura-en-cinco-minutos\/","url_meta":{"origin":1557,"position":3},"title":"C\u00c3\u00b3mo hacer una factura en cinco minutos","author":"Daniel Pradilla","date":"26\/03\/2011","format":false,"excerpt":"Todos nos hemos encontrado en esa situaci\u00c3\u00b3n: tenemos que hace una factura r\u00c3\u00a1pida que parezca profesional y legal, pero no tenemos el software para hacerlo. 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Pero si tu trabajo es bastante espec\u00c3\u00adfico, ya sabr\u00c3\u00a1s que esto nunca se cumple. 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